The questions I get asked most, answered the way I would answer a friend at the boat ramp: plain language, no jargon, no sales pitch. Sometimes the honest answer is do not hire anyone, or do not hire me. Read one, or read them all.
They are in the order I would read them, but each one stands on its own, so start wherever the question is loudest.
Do you actually need a website?
Social media is the hook, a website is the net. Who really owns your customers, why platforms are rented water, and when a Facebook page is genuinely enough.
Should you build it yourself?
Sometimes the grandson or a Squarespace template is exactly right. Where that stops being true, and the line where a website quietly becomes software.
Is SEO worth it?
What SEO actually is in plain language, what the cold-callers are really selling, what comes standard in every site I build, and what moves local rankings.
Do you need a social media manager?
Why I will not run your Instagram, what the job actually takes for a small local business, and the twenty-minutes-a-week version that beats a retainer.